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Thousandaire and 20k Drop - Pallas Marketing


Ryan Tubridy presenting "Who wants to be a Thousandaire"
The nationwide shows "Who wants to be a Thousandaire" ( and "20k Drop"( have raised in excess of €16m for schools and clubs over the past 15 years. 400 Schools and 300 Sports Clubs have used this show as a major fundraiser and average profit per event is well over €20,000. The main reason is that Pallas Marketing provides fundraising coaching for school committees which takes away the need to "beg" from businesses for funds.

Dave walks away with €1000!

High Profile events for exhibitors

Our events are extremely high profile and we provide an opportunity for eight exhibitors to set up stalls (like an Ideal Homes event). We work to ensure that the exhibitors receive maximum exposure and they either sell products at the event or they give vouchers to the audience to purchase later. The entire focus is on what the exhibitor gets and there are always some companies who are disappointed as it is limited to the first eight who sign up.

The school doesnt have to pay !

The really good news is that your school does not carry a cost for running "Who wants to be a Thousandaire" or "20k Drop". The eight exhibitors cover the cost of hosting the event for you so all the income from advertising and ticket sales are yours.

Advertising at our events

Ronan O'Gara as "Phone a Friend"

All income from advertising goes to the school. This year to date, an average of 95 businesses have advertised per show with payment ranging from €150 to €200 each. This is because we don't print silly programmes that nobody will read, we don't advise you to put up signage that will be ignored. Businesses are completely fatigued from being approached by fundraising committees who just want their cash and offer little in return. We focus completely on what will actually bring business to an advertiser.

This is a combination of large screen advertising at our show and valuable internet promotion through the school website. We set a reasonable price for advertising to attract businesses and we provide a tax relief cert which reduces the cost further. Business owners also receive free tickets for the show and an invite to a networking event and wine reception for all advertisers pre-show. If you focus totally on the advertiser and not on your school, you will succeed. Effectively, you sell quality advertising to companies who are already buying advertising and you never mention the word "fundraising" !

Audience members enjoying a show


School fundraising committees are volunteers and many have never had to do this type of work before.

We work with the committee for eight to ten weeks and we coach the members every step of the way. Once you attend the coaching, you will never beg for funds for your school again !

What you need to do to run a show

You just need eight volunteers to work with us - the rest is straightforward. Once the volunteers follow the structure, the workload is reasonable and not excessively time consuming.

Another great night at our 700th show


Quite simply, we bring professionalism to fundraising. We have 16 years of experience and over 700 committees have all been successful.

Why not do one fundraiser every few years, do it really well and you won't have to be continuously trying to run events?

Getting more information

We will attend a meeting at your school without any obligation to book our services. This meeting takes just one hour and we explain everything about the project in great detail. To arrange this, or to receive a brochure, please contact us as follows:

Use the "Contact Us" section on or

George McGrath on 086-1716753
Tom Shanahan on 087-9782550
Our office 067-23838