Schooldays.ie - Ireland's Online Resource for Parents & Teachers

Parenting & Education in Ireland

Schooldays.ie - Ireland's Online Resource for Parents & Teachers

Parenting & Education

× Home Parents Associations About Us
.
Log in Register Forgot password? ×

American Apparel school campaign criticised


Posted by Schooldays Newshound on 08/08/2014. American Apparel school campaign criticised Tags: Parenting


US clothing retailer, American Apparel is famous for its controversial advertising, often including half naked female models in its ad campaigns. The brand has received complaints in the past for its ‘offensive’ and ‘overtly sexual’ advertising, with ads being banned for their ‘objectifying’ portrayals of women.

This time around, the US retailer has fuelled outrage among the masses through the launch of its ‘back to school’ clothing range. The website features photos of young women posing in different settings around a school campus, with many in crop tops and cheerleader-style short skirts.

One image, posted to the company's UK Instagram account has caused particular controversy. While it has since been deleted, the image originally showed a young model wearing a particularly short skirt, bent over a car window with her underwear and legs on show.

The campaign has been described as ‘horrifying’ ‘gross’ and a ‘let down’ by social media users.

The saying goes that ‘no publicity is bad publicity,’ but this time American Apparel may have taken its advertising a step too far. What do you think?


Comments

No documents found

Submit a comment

Please respect the terms of use of our discussion boards. Full terms here .
Email addresses are never displayed, but they are required to confirm your comments. When you submit your comment, you'll be sent a link to confirm it.
Name Email


Related Links


Parental Resources
When are the School Holidays
Resources for Parents Associations
Dealing with Bullying at school

Recent Comments


Tik Tok parenting trends (modern-parent, 28/03 14:45)
Nurturing Young Minds: A Focus Group for Parents on Enhancin... (impactfluid, 28/03 02:40)
July Provision Teacher required - Ballycullen D24 (MumOf1and1, 27/03 21:02)
childminding service (Little Ducks childminding service, 24/03 18:34)
Childcare place available D3/D9 (Marinominder, 21/03 12:39)
Public invited to have say on new Primary Curriculum (Catherine Smith, 20/03 21:52)
First Aid and childminding (yhowell, 20/03 21:19)
Uniform for sale (herringbur, 20/03 14:16)
Childminder Available Dublin 18 (JessR, 20/03 10:41)
Dublin 7 childminder available (Dublin 7 childminder, 20/03 10:33)




;