The Food Safety Authority (FSA) of Ireland has called for a review of regulations proposing the banning of adverts promoting cheese during children's viewing hours.

According to the body, while the move aims to have a positive effect on obesity, it fails to consider how crucial calcium intake is for youngsters.

It was noted that between the ages of nine and 18, it is vital children consume at least five servings of dairy foods each day in order for their bones to develop properly.

However, restricting this to just milk and yoghurt would mean large volumes would have to be eaten, while cheese provides the same amount of calcium in small amounts.

As a result, the FSA has suggested re-evaluating the Broadcasting Authority's proposal to ban cheese advertisements so low-fat products with minimal salt content can be included.

During puberty children are advised to drink 1,300mg of milk per day in order to ensure they have enough calcium to protect their bones later in life.

Written by Donal Walsh

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