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Young Driver safety initiative for schools launched

Posted by SchoolDays Newshound on 10/04/2014. Young Driver safety initiative for schools launchedTags: Parenting Teachers

eFlow, one of Ireland’s tolling providers, and Bressie, judge on RTÉs The Voice of Ireland, yesterday launched the ‘eFlow Young Driver Safety Week’, a national initiative to promote safe driving among young adults in Ireland.

eFlow is encouraging senior cycle students from secondary schools around the country to host an event to encourage safe and responsible driving practices among their peers and community during the eFlow Young Driver Safety Week, beginning 12 May 2014.

As part of the initiative, the company also announced details of a competition whereby students are asked to create a mock TV advert to promote safe driving practices.
The winning team will be awarded a €5,000 cash prize for their school. The competition is open to Transition-, Fifth- and Sixth-Year students in the Republic of Ireland.

Recent figures from the RSA revealed that there were 190 fatalities on Irish roads in 2013, marking the first increase in year-on-year road deaths since 2005. Of this figure, the greatest number of fatalities were among those aged 16-25.

Announcing details of the eFlow Young Driver Safety Week launched today, Mr Simon McBeth, Director of Communications and Customer Relations at eFlow, operator of Dublin’s M50 motorway, said:
’Over 110,000 Irish motorists use Dublin’s M50 per day and over 660,000 customer accounts are registered with eFlow. All too often we see acts of dangerous driving putting people’s lives at risk. This is further compounded by recent startling figures by Ireland’s Road Safety Authority that 190 people lost their lives on Irish roads in 2013, with 43% of fatalities among young drivers.
‘Our aim is to educate our young adults that the right to drive goes hand in hand with the responsibility to drive safely. We ultimately want to cultivate a nation of safe and responsible drivers on our roads,’ said Mr McBeth.

To enter the school's competition, visit for further details and to download an application form.


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