TV presenter Sybil Mulcahy and media personality Brendan O’Connor joined forces with independent toy retailer, Toymaster this week to support its ‘Toby for Charity’ fundraising campaign in aid of the Jack & Jill Children’s Foundation.

People are being asked to visit their nearest participating Toymaster store to purchase a ‘Toby’ mascot puppy to raise much-needed funds for Jack & Jill. The proceeds will provide home nursing hours for 300 families with critically sick children in Ireland.

Thousands of Toby puppies are being made available for purchase for just €3 in 33 Toymaster stores across the country until the end of August. All proceeds from the sale of the puppies will go to the Jack & Jill Children’s Foundation.

This is the second time Toymaster has run the ‘Toby for Charity’ initiative in aid of Jack & Jill. Last year, almost 700 hours of home nursing support was made possible from the sale of the Toby puppies.

Toymaster spokesperson, Ciaran Fitzpatrick said: "Last year’s ‘Toby for Charity’ campaign was a resounding success. So we are delighted to be supporting Jack & Jill once again, with every cent raised from the initiative going to the charity. Working in and supporting local community is very important to Toymaster so the ‘Toby for Charity’ campaign is very meaningful, as each Toby sold helps a child in the local community.”

Jonathan Irwin, CEO of the Jack & Jill Children’s Foundation said: “Jack & Jill provides direct funding and home nursing care support, including end of life care, to families of children with brain damage up to the age of 4 years old who suffer severe intellectual and physical developmental delay. We give these families ‘the gift of time,’ which means time to do the things that we so often take for granted like shopping, taking their other children to the park or a night’s sleep.

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